sun_2026_tiktok_travel

11,774 responses from 406 respondents to 29 items.

About this table

Description29-item survey (7-point Likert) on information/service quality, destination image, emotion, and travel intention re: government-run tourism TikTok accounts, n=406
ReferenceSun Y, et al (2026). Understanding travel intention formation in government culture and tourism TikTok accounts: An integration of the SOR model and emotion appraisal theory. PLOS ONE.
DOI10.1371/journal.pone.0349305
LicenceCC BY 4.0
Source datahttps://journals.plos.org/plosone/article?id=10.1371/journal.pone.0349305

Size and shape

Responses11,774
Respondents406
Items29
Response categories7
Responses per respondent29
Responses per item406
Density1
LongitudinalFALSE

Classification

sampleInternet-based
measurement toolSurvey/questionnaire
item formatLikert Scale/selected response
primary language(s)chi

Item text

This table has item text in the IRW: the wording administered to respondents, not just the response codes.

InstrumentQuestionnaire on the Influence of Government culture and tourism TikTok accounts on audience travel intentions
Mean words per item3.414
Mean characters per item24.655
Mean characters per response11.714
Flesch-Kincaid grade level10.057

Columns

cov_birth_cohortcov_educationcov_followed_accountcov_gendercov_incomecov_occupationcov_tiktok_use_durationiditemresp

Get the data

Download CSVno account neededBrowse on Redivisexplore and queryCroissant metadataHugging Face, Kaggle, OpenML

Or load it directly in R or Python:

# R
install.packages("remotes")
remotes::install_github("itemresponsewarehouse/Rpkg")
library(irw)
df <- irw_fetch("sun_2026_tiktok_travel")
# Python
pip install irw

import irw
df = irw.fetch("sun_2026_tiktok_travel")

Version and provenance

IRW versionv393
Redivis datasetitem_response_warehouse_4 v7.0
Redivis dataset DOI10.57761/cpj5-vm97
Manifest pin for this IRW versionv7.0
Metadata sourceirw_meta v23.0