liu_2023_brand_trust
2,176 responses from 544 respondents to 4 items.
About this table
| Description | 4-item Brand Trust subscale (1-5 Likert) from a survey on brand trust and consumer behavior toward an agricultural regional public brand |
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| Reference | Liu Q, Wang X (2023) The impact of brand trust on consumers' behavior toward agricultural products' regional public brand. PLoS ONE. |
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| DOI | 10.1371/journal.pone.0295133 |
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| Licence | CC BY 4.0 |
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| Source data | https://journals.plos.org/plosone/article/file?type=supplementary&id=10.1371/journal.pone.0295133.s001 |
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Size and shape
| Responses | 2,176 |
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| Respondents | 544 |
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| Items | 4 |
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| Response categories | 5 |
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| Responses per respondent | 4 |
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| Responses per item | 544 |
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| Density | 1 |
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| Longitudinal | FALSE |
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Classification
| measurement tool | Survey/questionnaire |
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| item format | Likert Scale/selected response |
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| primary language(s) | chi |
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Get the data
Or load it directly in R or Python:
# R
install.packages("remotes")
remotes::install_github("itemresponsewarehouse/Rpkg")
library(irw)
df <- irw_fetch("liu_2023_brand_trust")
# Python
pip install irw
import irw
df = irw.fetch("liu_2023_brand_trust")
Version and provenance
| IRW version | v393 |
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| Redivis dataset | item_response_warehouse_3 v7.0 |
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| Redivis dataset DOI | 10.57761/pqqn-pm43 |
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| Manifest pin for this IRW version | v7.0 |
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| Metadata source | irw_meta v23.0 |
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