li_2025_socmedia_ewom

2,610 responses from 435 respondents to 6 items.

One of 6 tables from the same source; this one is the ewom table. The others are listed under Related tables.

About this table

Description6-item eWOM (electronic word-of-mouth) intention scale (1-5 Likert), same sports-tourism social-media sample as li_2025_socmedia_usefulness, n=435
ReferenceLi X, et al (2025). The impact of social media on university students' revisit intention in sports tourism: A hybrid method based on SEM and ANN. PLOS ONE.
DOI10.1371/journal.pone.0321999
LicenceCC BY 4.0
Source datahttps://journals.plos.org/plosone/article?id=10.1371/journal.pone.0321999

Size and shape

Responses2,610
Respondents435
Items6
Response categories5
Responses per respondent6
Responses per item435
Density1
LongitudinalFALSE

Classification

sampleEducational
measurement toolSurvey/questionnaire
item formatLikert Scale/selected response
primary language(s)chi

Item text

This table has item text in the IRW: the wording administered to respondents, not just the response codes.

InstrumentElectronic word-of-mouth scale (Xu et al., 2024)
Mean words per item16.333
Mean characters per item119.500
Mean characters per response3.200
Flesch-Kincaid grade level13.828

Codebook

This codebook is reconstructed by the IRW from the IRW data standard and the script that built it, li_2025_sports_tourism_socialmedia.py. It is our best reading, not the source’s own codebook, and it may contain mistakes. Where the two disagree, the source data are the authority. If you find an error, please tell us.

ColumnWhat it isSource column
IRW standard columns
idIRW standard Identifier for the focal unit being measured — typically a person, but sometimes another entity (e.g., a word in a lexical task).index
itemIRW standard Item identifier.made in the build script
respIRW standard Response value.made in the build script
Respondent covariates
cov_completion_time_sCovariate totalseconds
cov_genderCovariate 1 = 男 · 2 = 女Gender
cov_gradeCovariate 1 = 一年级 · 2 = 二年级 · 3 = 三年级 · 4 = 四年级Grade
cov_school_levelCovariate 1 = 985/211高校 · 2 = 普通本科 · 3 = 专科School_level
cov_source_regionCovariate 1 = 城市 · 2 = 乡镇 · 3 = 农村Soure
cov_subjectCovariate 1 = 体育类 · 2 = 非体育类Subject

Covariate value labels are the source’s own, as the IRW recorded them. What item codes and any unlabelled values stand for is in the codebook released with the source data.

Get the data

Download CSVno account neededBrowse on Redivisexplore and queryCroissant metadataHugging Face, Kaggle, OpenML

Or load it directly in R or Python (both need a free Redivis account; the first call opens a browser to sign in):

# R
install.packages("remotes")
remotes::install_github("itemresponsewarehouse/Rpkg")
library(irw)
df <- irw_fetch("li_2025_socmedia_ewom")
# Python
pip install irw

import irw
df = irw.fetch("li_2025_socmedia_ewom")

How to cite

@article{Li_2025, title={The impact of social media on university students’ revisit intention in sports tourism: A hybrid method based on SEM and ANN}, volume={20}, ISSN={1932-6203}, url={http://dx.doi.org/10.1371/journal.pone.0321999}, DOI={10.1371/journal.pone.0321999}, number={4}, journal={PLOS One}, publisher={Public Library of Science (PLoS)}, author={Li, Jinrong and Li, Fang and Zhou, Xiaomin}, editor={Jayasingh, Sudarsan}, year={2025}, month=Apr, pages={e0321999} }

Version and provenance

IRW versionv549
Redivis datasetitem_response_warehouse_4 v13.0
Redivis dataset DOI10.57761/w8zx-td92
Manifest pin for this IRW versionv13.0
Metadata sourceirw_meta v39.0