henderson_2014_party_guess

3,999 rated or chosen profiles from 1,000 respondents, in up to 4 tasks of 1 profile varying on 8 attributes.

About this table

DescriptionUS adults in the CCES 2014 Yale team module (YouGov, pre-election wave; n = 1,000) each saw four randomly generated candidate profiles (gender, family, religion, military service, job, top three issue priorities) and guessed the candidate's party, said how sure they were, and rated the candidate 0-10.
ReferenceHenderson, J. (2017). CCES 2014, Team Module of Yale University (JAH) [Data set]. Harvard Dataverse.
LicenceCC0 1.0
Source datahttps://doi.org/10.7910/DVN/WL6VCW

Notes

These notes describe the source data, which the IRW reproduces as released. All notes are listed on the Data Notes page.

Size and shape

Respondents1,000
Rows (one per respondent, task and profile)3,999
Tasks per respondent (most)4
Profiles per task1
Attributes8

Design

Topiccandidate choice
A profile representsperson
CountryUS
Language shownen
Language of stored levelsen
Randomization restrictionsobserved in the data (not documented by the source): the three issue priorities of a profile are always three different issues (no repeats in 3,999 profiles); no source documents the rule
Task orderrecorded in the deposit
Profile positionrecorded in the deposit

Because the attribute levels were not randomized independently, an estimator has to account for the restriction; a plain difference in means across levels can mislead.

Outcomes:

ratingHow favorably or unfavorably do you feel toward this candidate? Neither Unfavorable nor Favorable [rating, 0 (Very Unfavorable) to 10 (Very Favorable)]
rating_partyIf you had to guess, do you think this candidate is a Democrat or Republican? [rating, 1 (Democrat) to 2 (Republican)]
rating_sureHow sure are you about the candidate's party? [rating, 1 (Very sure) to 4 (Very unsure)]

Columns

attr_familyattr_genderattr_issue1attr_issue2attr_issue3attr_jobattr_militaryattr_religioncov_birth_yearcov_educationcov_gendercov_party_idcov_party_id7cov_racecov_survey_weightidprofileratingrating_partyrating_suretask

The layout (one row per respondent, task and profile; choice/rating outcomes; attr_ columns holding each attribute level as displayed) is defined in the IRW conjoint standard. What the outcomes asked is under Design above.

Get the data

Download CSVno account neededBrowse on Redivisexplore and queryCroissant metadataHugging Face, Kaggle, OpenML

Or load it directly in R or Python (both need a free Redivis account; the first call opens a browser to sign in):

# R
install.packages("remotes")
remotes::install_github("itemresponsewarehouse/Rpkg")
library(irw)
df <- irw_fetch("henderson_2014_party_guess", source = "conj")
# Python
pip install irw

import irw
df = irw.fetch("henderson_2014_party_guess", source="conj")

How to cite

@misc{https://doi.org/10.7910/dvn/wl6vcw,
  doi = {10.7910/DVN/WL6VCW},
  url = {https://dataverse.harvard.edu/citation?persistentId=doi:10.7910/DVN/WL6VCW},
  author = {Henderson, John},
  keywords = {Social Sciences, Political Ads, Policy Issues, Race, 2014 Election, Survey, Voting, Congress, Public Opinion, Attack Ads, Campaigning, Partisanship, Positive Ads, Democrats, Republicans, Family Policy, Immigration, Veterans, Healthcare, Candidates, Patriotism, Unions, Economy, Taxes, Minority, News, Constituency, Gay Marriage, Abortion, Ideology, Party Guessing Experiments, Candidate Vignettes, Seniority, Co-ethnic Candidates, Conjoint Experiments},
  title = {CCES 2014, Team Module of Yale University (JAH)},
  publisher = {Harvard Dataverse},
  year = {2017}
}

Version and provenance

IRW versionv584
Redivis datasetirw_conjoint v4.2
Redivis dataset DOI10.57761/qkye-q530
Manifest pin for this IRW versionv4.2
Metadata sourceirw_meta v44.0