hegewald_2026_urban_rural

36,500 rated or chosen profiles from 9,125 respondents, in up to 4 tasks of 1 profile varying on 5 attributes.

About this table

DescriptionAdults in nine European countries (Bilendi panels, Feb-Mar 2023; n=9,125) each saw 4 single hypothetical person profiles varying EU attitude, immigration attitude, class, education and age, and judged whether the person typically lives in a rural or urban area, how sure they were, and rated the person on a 0-100 feeling thermometer.
ReferenceHegewald, S. (2026). The urban-rural divide in people's minds: Stereotypes of urbanites and ruralites in nine European countries. Political Behavior.
DOI10.1007/s11109-026-10160-9
LicenceCC0 1.0
Source datahttps://doi.org/10.7910/DVN/8F5FQB

Notes

These notes describe the source data, which the IRW reproduces as released. All notes are listed on the Data Notes page.

Size and shape

Respondents9,125
Rows (one per respondent, task and profile)36,500
Tasks per respondent (most)4
Profiles per task1
Attributes5

Design

Topicsocial identity interpersonal
A profile representsperson
CountryCZ, DE, DK, GR, ES, FR, HU, IT, PL
Language showncs, de, da, el, es, fr, hu, it, pl
Language of stored levelsen
Task orderrecorded in the deposit
Profile positioninferred from row order

Task order or profile position was rebuilt from row order; analyses of position or task order should leave it out.

Outcomes:

ratingLooking again at the description of the person above, we now want you to rate this person on a so-called 'feeling thermometer'. Scores between 50 and 100 mean that you have positive and warm feelings toward this person. Scores between 0 and 50 mean you feel cold and negative about this person. A score of 50 means you feel neither warm nor cold about this person. Looking at this person, how do you feel? [rating, 0 (cold and negative) to 100 (positive and warm)]
rating_ruralLooking at the description of the person above, do you think that this person typically lives in an urban area or typically lives in a rural area? [rating, 0 (typically lives in an urban area) to 1 (typically lives in a rural area)]
rating_surenessYou have indicated that the person shown above *typically lives in an urban area/typically lives in a rural area*. How sure are you about this choice? [rating, 1 (very sure) to 4 (very unsure)]

Columns

attr_ageattr_classattr_educationattr_euattr_immigrationcov_agecov_countrycov_educationcov_eu_membershipcov_immigrationcov_income_decilecov_residenceidprofileratingrating_ruralrating_surenesstask

The layout (one row per respondent, task and profile; choice/rating outcomes; attr_ columns holding each attribute level as displayed) is defined in the IRW conjoint standard. What the outcomes asked is under Design above.

Get the data

Download CSVno account neededBrowse on Redivisexplore and queryCroissant metadataHugging Face, Kaggle, OpenML

Or load it directly in R or Python (both need a free Redivis account; the first call opens a browser to sign in):

# R
install.packages("remotes")
remotes::install_github("itemresponsewarehouse/Rpkg")
library(irw)
df <- irw_fetch("hegewald_2026_urban_rural", source = "conj")
# Python
pip install irw

import irw
df = irw.fetch("hegewald_2026_urban_rural", source="conj")

How to cite

@article{Hegewald_2026, title={The Urban–Rural Divide in People’s Minds: Stereotypes of Urbanites and Ruralites in Nine European Countries}, ISSN={1573-6687}, url={http://dx.doi.org/10.1007/s11109-026-10160-9}, DOI={10.1007/s11109-026-10160-9}, journal={Political Behavior}, publisher={Springer Science and Business Media LLC}, author={Hegewald, Sven}, year={2026}, month=May }

Version and provenance

IRW versionv584
Redivis datasetirw_conjoint v4.2
Redivis dataset DOI10.57761/qkye-q530
Manifest pin for this IRW versionv4.2
Metadata sourceirw_meta v44.0