cozza_2025_party_leaders

11,408 rated or chosen profiles from 1,195 respondents, in up to 5 tasks of 2 profiles varying on 8 attributes.

About this table

DescriptionPaired conjoint: 1,195 UK adults (Bilendi panel, 2023) compared 5 pairs of hypothetical parties and their newly elected leaders varying on 8 attributes (selectorate, number of candidates, polling, leader gender, sexual orientation, age, experience, margin of victory), choosing on five leader evaluations plus vote and rating left-right placement; task 5 repeats task 1 with profiles swapped.
ReferenceCozza, J. F., Di Landro, G., Aldrich, A., & Somer-Topcu, Z. (2025). A rainbow ceiling? Sexual orientation and party leader evaluations. British Journal of Political Science, 55, e152.
DOI10.1017/S0007123425100823
LicenceCC0 1.0
Source datahttps://doi.org/10.7910/DVN/GT6VQT

Notes

These notes describe the source data, which the IRW reproduces as released. All notes are listed on the Data Notes page.

Size and shape

Respondents1,195
Rows (one per respondent, task and profile)11,408
Tasks per respondent (most)5
Profiles per task2
Attributes8

Design

Topicparties platforms, candidate choice
A profile representsorganisation
CountryGB
Language shownen
Language of stored levelsen
Randomization restrictionsyes (stated by the source): Leader experience 'Member of Parliament for 23 years' never combined with age 38 or 46 (appendix C fn 3; the two empty cells in the data); other levels uniform per the appendix, so age 38/46 and experience 23 years have lower shares (~0.17)
Task orderrecorded in the deposit
Profile positionrecorded in the deposit

Because the attribute levels were not randomized independently, an estimator has to account for the restriction; a plain difference in means across levels can mislead.

Outcomes:

choice_earnedWhich of these leaders earned their position? [choice, forced]
choice_legislationWhich of these leaders would be more effective in passing legislation? [choice, forced]
choice_party_workWhich of these leaders will work harder on behalf of their party? [choice, forced]
choice_seatsWhich of these leaders would help their party win more seats in the next election? [choice, forced]
choice_unifyWhich of these leaders would be more effective in unifying the party? [choice, forced]
choice_voteunknown (source column `vote`, 1/2 = which party/leader; wording not in the deposit, article or appendix) [choice, forced]
rating_lrLeft-right placement of each hypothetical party (paraphrase; wording not in the deposit) [rating, 0 (unknown) to 10 (unknown)]

Columns

attr_ageattr_candidatesattr_experienceattr_genderattr_marginattr_orientationattr_pollingattr_selectoratechoice_earnedchoice_legislationchoice_party_workchoice_seatschoice_unifychoice_votecov_agecov_attention_passcov_bias_1cov_bias_2cov_bias_3cov_bias_4cov_bias_5cov_bias_6cov_bias_timingcov_duration_seccov_educationcov_education_agecov_gendercov_lr_selfcov_manipulation_checkcov_most_important_charcov_regionidprofilerating_lrtasktrial_repeat_oftrial_time_click_counttrial_time_first_clicktrial_time_last_clicktrial_time_page_submit

The layout (one row per respondent, task and profile; choice/rating outcomes; attr_ columns holding each attribute level as displayed) is defined in the IRW conjoint standard. What the outcomes asked is under Design above.

Get the data

Download CSVno account neededBrowse on Redivisexplore and queryCroissant metadataHugging Face, Kaggle, OpenML

Or load it directly in R or Python (both need a free Redivis account; the first call opens a browser to sign in):

# R
install.packages("remotes")
remotes::install_github("itemresponsewarehouse/Rpkg")
library(irw)
df <- irw_fetch("cozza_2025_party_leaders", source = "conj")
# Python
pip install irw

import irw
df = irw.fetch("cozza_2025_party_leaders", source="conj")

How to cite

@article{Cozza_2025, title={A Rainbow Ceiling? Sexual Orientation and Party Leader Evaluations}, volume={55}, ISSN={1469-2112}, url={http://dx.doi.org/10.1017/S0007123425100823}, DOI={10.1017/s0007123425100823}, journal={British Journal of Political Science}, publisher={Cambridge University Press (CUP)}, author={Cozza, Joseph Francesco and Di Landro, Gonzalo and Aldrich, Andrea and Somer-Topcu, Zeynep}, year={2025} }

Version and provenance

IRW versionv584
Redivis datasetirw_conjoint_2 v1.4
Redivis dataset DOI10.57761/hk97-wv30
Manifest pin for this IRW versionv1.4
Metadata sourceirw_meta v44.0