11,408 rated or chosen profiles from 1,195 respondents, in up to 5 tasks of 2 profiles varying on 8 attributes.
| Description | Paired conjoint: 1,195 UK adults (Bilendi panel, 2023) compared 5 pairs of hypothetical parties and their newly elected leaders varying on 8 attributes (selectorate, number of candidates, polling, leader gender, sexual orientation, age, experience, margin of victory), choosing on five leader evaluations plus vote and rating left-right placement; task 5 repeats task 1 with profiles swapped. |
|---|---|
| Reference | Cozza, J. F., Di Landro, G., Aldrich, A., & Somer-Topcu, Z. (2025). A rainbow ceiling? Sexual orientation and party leader evaluations. British Journal of Political Science, 55, e152. |
| DOI | 10.1017/S0007123425100823 |
| Licence | CC0 1.0 |
| Source data | https://doi.org/10.7910/DVN/GT6VQT |
These notes describe the source data, which the IRW reproduces as released. All notes are listed on the Data Notes page.
| Respondents | 1,195 |
|---|---|
| Rows (one per respondent, task and profile) | 11,408 |
| Tasks per respondent (most) | 5 |
| Profiles per task | 2 |
| Attributes | 8 |
| Topic | parties platforms, candidate choice |
|---|---|
| A profile represents | organisation |
| Country | GB |
| Language shown | en |
| Language of stored levels | en |
| Randomization restrictions | yes (stated by the source): Leader experience 'Member of Parliament for 23 years' never combined with age 38 or 46 (appendix C fn 3; the two empty cells in the data); other levels uniform per the appendix, so age 38/46 and experience 23 years have lower shares (~0.17) |
| Task order | recorded in the deposit |
| Profile position | recorded in the deposit |
Because the attribute levels were not randomized independently, an estimator has to account for the restriction; a plain difference in means across levels can mislead.
Outcomes:
| choice_earned | Which of these leaders earned their position? [choice, forced] |
|---|---|
| choice_legislation | Which of these leaders would be more effective in passing legislation? [choice, forced] |
| choice_party_work | Which of these leaders will work harder on behalf of their party? [choice, forced] |
| choice_seats | Which of these leaders would help their party win more seats in the next election? [choice, forced] |
| choice_unify | Which of these leaders would be more effective in unifying the party? [choice, forced] |
| choice_vote | unknown (source column `vote`, 1/2 = which party/leader; wording not in the deposit, article or appendix) [choice, forced] |
| rating_lr | Left-right placement of each hypothetical party (paraphrase; wording not in the deposit) [rating, 0 (unknown) to 10 (unknown)] |
attr_ageattr_candidatesattr_experienceattr_genderattr_marginattr_orientationattr_pollingattr_selectoratechoice_earnedchoice_legislationchoice_party_workchoice_seatschoice_unifychoice_votecov_agecov_attention_passcov_bias_1cov_bias_2cov_bias_3cov_bias_4cov_bias_5cov_bias_6cov_bias_timingcov_duration_seccov_educationcov_education_agecov_gendercov_lr_selfcov_manipulation_checkcov_most_important_charcov_regionidprofilerating_lrtasktrial_repeat_oftrial_time_click_counttrial_time_first_clicktrial_time_last_clicktrial_time_page_submit
The layout (one row per respondent, task and profile; choice/rating outcomes; attr_ columns holding each attribute level as displayed) is defined in the IRW conjoint standard. What the outcomes asked is under Design above.
Or load it directly in R or Python (both need a free Redivis account; the first call opens a browser to sign in):
# R
install.packages("remotes")
remotes::install_github("itemresponsewarehouse/Rpkg")
library(irw)
df <- irw_fetch("cozza_2025_party_leaders", source = "conj")
# Python
pip install irw
import irw
df = irw.fetch("cozza_2025_party_leaders", source="conj")
@article{Cozza_2025, title={A Rainbow Ceiling? Sexual Orientation and Party Leader Evaluations}, volume={55}, ISSN={1469-2112}, url={http://dx.doi.org/10.1017/S0007123425100823}, DOI={10.1017/s0007123425100823}, journal={British Journal of Political Science}, publisher={Cambridge University Press (CUP)}, author={Cozza, Joseph Francesco and Di Landro, Gonzalo and Aldrich, Andrea and Somer-Topcu, Zeynep}, year={2025} }
| IRW version | v584 |
|---|---|
| Redivis dataset | irw_conjoint_2 v1.4 |
| Redivis dataset DOI | 10.57761/hk97-wv30 |
| Manifest pin for this IRW version | v1.4 |
| Metadata source | irw_meta v44.0 |