brand_raffaelli_2024_familiarity_24

Name: brand_raffaelli_2024_familiarity_24
Creator: Item Response Warehouse
Published: 2026-09-19
License: CC BY 4.0

48,262 responses from 818 respondents to 59 items.

About this table

Description	BRAND2024 Familiarity
Reference	Raffaelli, C., Bocchi, E., Estes, Z. et al. BRAND: Brand recognition and attitude norms database. Behav Res 57, 17 (2025). https://doi.org/10.3758/s13428-024-02525-x
DOI	10.3758/s13428-024-02525-x
Licence	CC BY 4.0
Source data	https://researchbox.org/1892

Size and shape

Responses	48,262
Respondents	818
Items	59
Response categories	7
Responses per respondent	59
Responses per item	818
Density	1
Longitudinal	FALSE

Classification

age range	Adult (18+)
sample	Internet-based
construct type	Opinion/attitude
measurement tool	Survey/questionnaire
item format	Likert Scale/selected response
primary language(s)	eng
construct name	familiarity of brands

Item text

This table has item text in the IRW: the wording administered to respondents, not just the response codes.

Instrument	Brand/logo familiarity ratings (Study 3, 2024)
Mean words per item	11
Mean characters per item	60
Mean characters per response	6
Flesch-Kincaid grade level	3.718

Columns

cov_agecov_genderiditemitem_familyresp

Get the data

Download CSVno account needed Browse on Redivisexplore and query Croissant metadataHugging Face, Kaggle, OpenML

Or load it directly in R or Python:

# R
install.packages("remotes")
remotes::install_github("itemresponsewarehouse/Rpkg")
library(irw)
df <- irw_fetch("brand_raffaelli_2024_familiarity_24")

# Python
pip install irw

import irw
df = irw.fetch("brand_raffaelli_2024_familiarity_24")

Version and provenance

IRW version	v393
Redivis dataset	item_response_warehouse v53.0
Redivis dataset DOI	10.57761/4g08-xt41
Manifest pin for this IRW version	v53.0
Metadata source	irw_meta v23.0